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Innovative Movement is a Maryland based health and wellness company offering a wide range of fitness and mindfulness experiences. While in the beginning stages of business creation, they asked me to develop a brand identity that was welcoming, balanced, and inspiring. Most of their competitors' imagery was very hard-edged and heavy - IM wished to counter that with something more open and approachable.
Project Details: Branding, conceptual signage and merchandise, copy writing
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