Recovery Aftercare is one of the leading brands in tattoo, piercing, and permanent makeup aftercare. The goal of my work with them was to create a product aimed at professional tattooers and piercers as opposed to many consumer facing products. They wanted their packages and brand to reflect the high quality and reliability of their products. These products should fit the tattoo shops and studios that they would be used in daily. Knowing that, I pushed for clean, easy to read yet graphically relevant designs to help set Recovery apart. I refreshed the logo, marketing styles, colors, and over 20 products in their line (and growing). This brand also recently expanding to the UK and EU countries, and I redeveloped packaging to match the standards required to be sold there as well.
Project Details: Branding, Marketing, Package Design, Copy Writing, Art Direction
